14 - 16 February

Best Experience Marketing Festival

How it was

Winners 2018

About

Best Experience Marketing Award (bema!) is the professional annual award aiming to recognize trends and acknowledge excellence in events and live communication across Russia and CIS.

The award is given for the best works in experience marketing by voting of the Award Jury of 80+ largest corporate clients (marketing/communications/event directors and managers of large-scale companies with local and multinational role).

Unique principles of BEMA!

Transparency of voting and accuracy of results
The voting process is regulated by the Charter of the Award and the Ethical Code of Principles. The results are approved by the independent auditor.
Objectivity of assessment
The Jurors are divided into blocks for the evaluation of projects belonging to their area of professional competence. The Jurors cannot vote for affiliated projects.
Professional level
Preliminary online selection ensures that the project complies with the stated nomination and the same high level of all projects approved for public presentation.
Maximum publicity
Publication of the results of the preliminary / online voting and public presentation of the shortlisted projects guarantee maximal publicity and the opportunity for the agencies to present their works to wider audience.

Nominations

B2B
BUSINESS TO BUSINESS

Events and / or campaigns organized for the business audience to solve specific business aims of the company

B2С
BUSINESS TO CONSUMER

Events and / or campaigns organized for an external audience / end user of a product or service

B2I
BUSINESS TO INTERNAL

Events and / or campaigns organized for the internal audience in order to solve specific business aims of the company

SPECIAL NOMINATIONS

BEST CREATIVE CAMPAIGN, BEST USE OF TECHNOLY, BEST PR CAMPAIGN

Contacts

Evgeniya Goryunova
Nadezhda Macova
General Producer of the Festival
nadia@readlivemagazine.com